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Stephanie Garville | Freelance Copywriter | London
 

PRINT FOR THE ART WORLD

 

Case study

 

WHITE CUBE

| Print copy |

White Cube is a contemporary art gallery owned by 90s art enfant terrible, Jay Jopling.
The gallery became famous for spotting and representing Damien Hirst, Tracey Emin, Marc Quinn and other internationally recognised artists.

client brief

  • Create one-page detailed descriptions of artworks to include in their sales packs at artist shows and openings

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SAMPLE COPY

Gormley’s Bodies At Rest series is comprised from carefully arranged chrome balls, representing a sleeping human form.

In this series Gormley also explores the varied states of human unconsciousness, from dreams to wakefulness – even death. This sculpture, for example, is reminiscent of the crouching figures of Pompeii, the steel balls representing the inescapable coating of dust that smothered an entire city. This outer shell therefore conveys Gormley’s common theme of a contained human spirit or emotions, highlighted by the impenetrable materials surrounding it.