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Stephanie Garville | Freelance Copywriter | London
 

DESIGNING EDITORIAL COPY

CASE STUDY: THE VALE LONDON

| Blogging |

Founded by designer and artist Melinda Marquardt, The Vale designer textiles and wallpapers allow an authentic connection between the artist and the client, for exclusive use in the finest homes.

client brief

  • Launch client blog presence alongside their new website

  • Introduce the brand

  • Create regular blog posts that highlight design features, point of difference and raise brand awareness

  • Develop high-quality blog subjects and research to turn into monthly blog posts

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Blogging

It was essential to capture the vision of the artist behind The Vale brand, so I held in-depth interviews with Melinda to really capture her voice and approach to design. These interviews provided the raw material needed to fashion thoughtful blog articles that would appeal to the luxury interiors market.

Stephanie was extremely professional at every stage of the process and delivered well researched and thoughtful posts in a timely manner.
— The Vale London | Founder + Creative Director

The Vale blog has now been established, with relevant posts being regularly created and uploaded. These posts are reinforcing customer engagement and converting to newsletter sign-ups for The Vale product newsletters.

 
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