DESIGNING EDITORIAL COPY
CASE STUDY: THE VALE LONDON
| Blogging |
Founded by designer and artist Melinda Marquardt, The Vale designer textiles and wallpapers allow an authentic connection between the artist and the client, for exclusive use in the finest homes.
Launch client blog presence alongside their new website
Introduce the brand
Create regular blog posts that highlight design features, point of difference and raise brand awareness
Develop high-quality blog subjects and research to turn into monthly blog posts
It was essential to capture the vision of the artist behind The Vale brand, so I held in-depth interviews with Melinda to really capture her voice and approach to design. These interviews provided the raw material needed to fashion thoughtful blog articles that would appeal to the luxury interiors market.
The Vale blog has now been established, with relevant posts being regularly created and uploaded. These posts are reinforcing customer engagement and converting to newsletter sign-ups for The Vale product newsletters.