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Stephanie Garville | Freelance Copywriter | London
 

RIPPING UP THE RULE BOOK

 

Case study

 

Rip IT UP START AGAIN

Video scripting | Web copy

Rip It Up Start Again events give voice to daring disruptors and innovators, sharing their inspiring stories & advice.
It has attracted speakers from Monzo, Too Good To Go and D/sruption.

 

client brief

  • Create copy for website

  • Write treatment and guide script for promotional film

  • Spread the initial branding and tone of voice concept consistently across website and blog

Stephanie is extremely diligent, hard-working, focused and fun to work with.
— Rip It Up Start Again | Founder

Video SCRIPT COPY

With this mini-documentary promotional video, Rip It Up Start Again was able to raise its profile, catching the eye of Disruptive Live who now partner the brand and host the RIUSA webcasts on their industry-leading site.

WEBSITE COPY

Mapping out each element of the website for easy navigation, I added content that showcased their voice and the brought their innovation to the fore. I worked closely with the on the structure and tone of the promo video, delivering notes and guidelines to the speakers to create the narrative of the piece.

The new copy gives you a sense of the passion and dynamic energy of the founder and the ethos of the event. It speaks in the voice of the disruptive business it represents. The brand and web design complement the copy - with visuals that show that this brand is all about ripping up the rule book.