Rip IT UP START AGAIN
Video scripting | Web copy
Rip It Up Start Again events give voice to daring disruptors and innovators, sharing their inspiring stories & advice.
It has attracted speakers from Monzo, Too Good To Go and D/sruption.
Create copy for website
Write treatment and guide script for promotional film
Spread the initial branding and tone of voice concept consistently across website and blog
Video SCRIPT COPY
With this mini-documentary promotional video, Rip It Up Start Again was able to raise its profile, catching the eye of Disruptive Live who now partner the brand and host the RIUSA webcasts on their industry-leading site.
Mapping out each element of the website for easy navigation, I added content that showcased their voice and the brought their innovation to the fore. I worked closely with the on the structure and tone of the promo video, delivering notes and guidelines to the speakers to create the narrative of the piece.
The new copy gives you a sense of the passion and dynamic energy of the founder and the ethos of the event. It speaks in the voice of the disruptive business it represents. The brand and web design complement the copy - with visuals that show that this brand is all about ripping up the rule book.