CASE STUDY: LOVEGUNN
Article writing | Thought-piece copy
LoveGunn combine the strategic thinking of a large consultancy with the quality, care and craft of a small studio. They produce a bi-monthly thought piece - the FYI series - which I had the pleasure of working on in June this year.
Research and write an article to get vegan, free-from and veggie brands thinking differently
Make readers aware that coming to LoveGunn for branding and packaging projects, will force them to question conventions and think differently about their brand
Focus on the often bland, often virtually invisible shelf presence of vegan, veggie and free-from products and identify the potentially huge brand problem this causes
Suggest the solution of this problem to be repositioning vegan, free-from and veggie on the same level as other brands - with reference to stand-out brands like Oatly