case study: HONEY CREATIVE
Email copy | Blogging | Article writing | Print copy | Social media
Honey are a creative brand consultancy, based in London. Their impressive bank of clients include Tesco, Eylure, Weight Watchers and more.
Write well-researched, though-provoking blogs and events content
Raise the brand’s online profile
Engage Honey’s discerning clientele
Attract potential clients
Devise a content marketing strategy
Write monthly articles and thought pieces, as well as promotional events material
The content served to attract decision-makers from household-name brands including Ribena-Lucozade, Boots and Shell. Many are now Honey clients.
BLOGGING + ARTICLE WRITING
Honey’s tone of voice is intelligent but not overly formal, so I wrote sophisticated pieces, written in a friendly, witty tone that speaks straight to the reader. Some of the articles were also split into shorter blogs, which you can find here, as well as the event write-ups.
By researching industry trends, I transformed relevant insights into hot topic articles that raised client engagement and increased client enquiries.